Archive for October 2012

The busiest shopping season of the year is fast approaching and NexTag wants to make sure you have all you need to be ready for it. 2012 Holiday Surcharge The NexTag rates change every holiday season to reflect increased traffic and conversions. The table below indicates the adjusted surcharge for each category during the period of…

On May 15 2012 Shopzilla introduced a new program called Smart Pricing for all traffic in 11 subcategories.  Smart Pricing varies your CPC charges by conversion and performance so if clicks do not convert at a high level your average CPC charge will be less.  In order for the program to work Shopzilla had to…